Leads$100M Leads 📕 Get the book
Lead Getters
Other people doing the Core Four for you: customers, employees, agencies and affiliates. That's leverage.
Try this: Pick which lead getter you'll recruit first.
▶ Affiliate Program BuilderLV 7 Categorize
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First lead getter: . How we'll recruit them: . What they get: .
Common questions
What is Lead Getters?
Other people doing the Core Four for you: customers, employees, agencies and affiliates. That's leverage.
How do I use Lead Getters in my business?
Pick which lead getter you'll recruit first.
Where does Lead Getters come from?
It is summarized from $100M Leads, in our own words. It belongs to the Leads part of the Hormozi Game Codex.
At what stage of growth does Lead Getters matter most?
In Hormozi Game it shows up at Level 7 (Categorize) of the 10-stage roadmap.
More Leads frameworks
More, Better, NewTo get more leads: do more of what works, then do it better, then do it somewhere new — in that order.$100M LeadsMarketing MachineSet up spots in your business — calls, events, reviews, chats, contests, deliveries — that hand you fresh customer proof each week to use as ads.$100M Playbook – Marketing MachineGive, Give, Give, AskBuild goodwill with many helpful pieces before asking for anything — or give until they ask you.$100M LeadsFive Ad FormatsThe middle of an ad tends to fit one of five shapes: demo, testimonial, education, story or faceless. When stuck, pick one from the list and mix.$100M Playbook – Goated AdsPaid AdsRent other people's audiences. Reach is guaranteed, profit isn't — so it's a game of efficiency.$100M LeadsHook, Retain, RewardGood content is built from small units: grab attention, keep it with lists, steps or stories, then pay it off. Long content is just many units in a row.$100M Leads
Turn frameworks into progress
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