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Charge What It's Worth
Raise value first, then price. Being the second-cheapest has no advantage, and most businesses need higher prices to grow.
Try this: Find one thing to add that would justify a higher price.
▶ Price Raise LetterLV 1 Monetize
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We charge today. We'll move to after we add .
Common questions
What is Charge What It's Worth?
Raise value first, then price. Being the second-cheapest has no advantage, and most businesses need higher prices to grow.
How do I use Charge What It's Worth in my business?
Find one thing to add that would justify a higher price.
Where does Charge What It's Worth come from?
It is summarized from $100M Offers, in our own words. It belongs to the Offers part of the Hormozi Game Codex.
At what stage of growth does Charge What It's Worth matter most?
In Hormozi Game it shows up at Level 1 (Monetize) of the 10-stage roadmap.
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