Bonuses
Instead of discounting, add bonuses. Break the offer into parts and present each as extra value so the gap between price and value keeps growing.
Try this: Turn one piece of what you already deliver into a named bonus.
▶ Offer ForgeLV 1 Monetize
Common questions
What is Bonuses?
Instead of discounting, add bonuses. Break the offer into parts and present each as extra value so the gap between price and value keeps growing.
How do I use Bonuses in my business?
Turn one piece of what you already deliver into a named bonus.
Where does Bonuses come from?
It is summarized from $100M Offers, in our own words. It belongs to the Offers part of the Hormozi Game Codex.
At what stage of growth does Bonuses matter most?
In Hormozi Game it shows up at Level 1 (Monetize) of the 10-stage roadmap.
More Offers frameworks
Your First AvatarSurvey customers, take the top 20% by spend and how long they stay, find the 3–5 traits they share, and market only to that person.$100M Offers (Lost Chapter)Grand Slam OfferAn offer so good people feel silly saying no — it can't be compared to anything else, so the choice is you or nothing.$100M OffersCharge What It's WorthRaise value first, then price. Being the second-cheapest has no advantage, and most businesses need higher prices to grow.$100M OffersFour Ways To Display DiscountsShow the same deal four ways: percent off, amount off, a relatable comparison, or just the sale price. People react differently to each.$100M Lost ChaptersValue EquationHow valuable an offer feels = (dream outcome × how likely they believe it is) ÷ (how long it takes × how much effort it costs). Raise the top, shrink the bottom.$100M OffersPremium OffersSell your best offer alone at a high price. You get fewer leads but far more profit per sale and better customers. It needs a truly great offer and a sales process that shows it.$100M Lost Chapters Turn frameworks into progress
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