Leads$100M Lost Chapters 📕 Original resources
Friction
Make a free offer a bit harder to claim so fewer, better prospects come through.
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Common questions
What is Friction?
Make a free offer a bit harder to claim so fewer, better prospects come through.
How do I use Friction in my business?
Add one qualifying question to your sign-up form.
Where does Friction come from?
It is summarized from $100M Lost Chapters, in our own words. It belongs to the Leads part of the Hormozi Game Codex.
At what stage of growth does Friction matter most?
In Hormozi Game it shows up at Level 4 (Prioritize) of the 10-stage roadmap.
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Turn frameworks into progress
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