Leads$100M Leads 📕 Get the book

Employees

Train staff to get leads the way you did. You trade hours of doing for a few hours of managing, and the business starts to run without you.

Try this: Pick one lead-getting task you do and train someone using Document, Demonstrate, Duplicate.

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First I'll hand off . I'll write the checklist by , show how to do it, then watch them do it times.

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Common questions

What is Employees?

Train staff to get leads the way you did. You trade hours of doing for a few hours of managing, and the business starts to run without you.

How do I use Employees in my business?

Pick one lead-getting task you do and train someone using Document, Demonstrate, Duplicate.

Where does Employees come from?

It is summarized from $100M Leads, in our own words. It belongs to the Leads part of the Hormozi Game Codex.

More Leads frameworks

Rule of 100Do 100 primary advertising actions every day for 100 days — 100 reach-outs, or 100 minutes making content or ads.$100M LeadsFrictionMake a free offer a bit harder to claim so fewer, better prospects come through.$100M Lost ChaptersCold OutreachOne-to-one contact with strangers — calls, emails, DMs. Lower response rates, so it rewards volume and automation.$100M LeadsHook, Retain, RewardGood content is built from small units: grab attention, keep it with lists, steps or stories, then pay it off. Long content is just many units in a row.$100M LeadsPost Free ContentGive real value publicly to grow an audience that compounds. The audience is the asset, not the post.$100M LeadsFive Levels of AwarenessAudiences range from "ready for the deal" to "has no clue there's a problem." Match the hook: offer, proof, promise, pain, then curiosity as you go colder.$100M Playbook – Goated Ads

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