Sales$100M Playbook – Closing 📕 Original resources

Guarantee Closes

These only work if you offer a guarantee. They show that not buying is the riskier choice, since trying it costs them nothing if it fails.

Try this: If you have a guarantee, practise saying it as "both options are risk free."

▶ Closing Dojo

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If they buy and it doesn't work, they get . If they don't buy, they keep . So the only risky choice is .

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Put it to work

Side quests built from the same playbook:

🗝 Closer's Gauntlet

Common questions

What is Guarantee Closes?

These only work if you offer a guarantee. They show that not buying is the riskier choice, since trying it costs them nothing if it fails.

How do I use Guarantee Closes in my business?

If you have a guarantee, practise saying it as "both options are risk free."

Where does Guarantee Closes come from?

It is summarized from $100M Playbook – Closing, in our own words. It belongs to the Sales part of the Hormozi Game Codex.

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