Sales$100M Playbook – Lead Nurture 📕 Original resources
Pull Appointments Forward
Call booked leads to confirm and qualify — then move the appointment up, ideally to right now.
Try this: Call tomorrow's bookings today.
▶ Nurture BuilderLV 4 Prioritize
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"Hi , this is from . Just confirming . Quick question: . If it helps, we have a spot — want it?" Calls made by .
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Side quests built from the same playbook:
Common questions
What is Pull Appointments Forward?
Call booked leads to confirm and qualify — then move the appointment up, ideally to right now.
How do I use Pull Appointments Forward in my business?
Call tomorrow's bookings today.
Where does Pull Appointments Forward come from?
It is summarized from $100M Playbook – Lead Nurture, in our own words. It belongs to the Sales part of the Hormozi Game Codex.
At what stage of growth does Pull Appointments Forward matter most?
In Hormozi Game it shows up at Level 4 (Prioritize) of the 10-stage roadmap.
More Sales frameworks
Decision-Making PowerClosing is not forcing a yes. Learn what they want, set it next to their options, and make sure they truly decide. A clear no beats a maybe.$100M Playbook – ClosingClosing After a "No"Most closing happens after the first no. On-the-fence buyers lack the power to decide — help them decide, either way.$100M Playbook – ClosingWeekly Game TapeEach week, sales, marketing and service watch a recorded call together and agree on one improvement.$100M Scaling RoadmapFour Ways to SellThere are only four ways to sell: online checkout, online with a salesperson, in person with a salesperson, or in-person self-checkout. Good principles work in all four.Money Models Launch ScriptsThree Buckets of ProspectsAds split people into yes, no and maybe. Yeses buy anyway. Noes are an ad problem. The money is in the maybes, so that's who you train to close.$100M Playbook – ClosingProprietary 5 Min Appointment MethodLet staff run the first visit (forms, tests, setup). The expert pops in for five minutes, then sells at the second visit. You can take new bookings all day.$100M Lost Chapters
Turn frameworks into progress
Hormozi Game walks your real business through 10 levels and 80 quests. Free, no account needed.