Hook Types
Hooks come in many shapes: labels, questions, if-then lines, commands, bold statements, lists, stories and shouts. Sounds and visuals can hook too.
Try this: Write the same hook five ways: a label, a question, a command, a list and a story.
Label: , this is for you.
Question: Do you want ?
Command: if you're tired of .
Put it to work
Side quests built from the same playbook:
Common questions
What is Hook Types?
Hooks come in many shapes: labels, questions, if-then lines, commands, bold statements, lists, stories and shouts. Sounds and visuals can hook too.
How do I use Hook Types in my business?
Write the same hook five ways: a label, a question, a command, a list and a story.
Where does Hook Types come from?
It is summarized from $100M Playbook – Hooks, in our own words. It belongs to the Leads part of the Hormozi Game Codex.
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