Levels of Authority
Three levels shape your brand, weakest to strongest: what you say, what others say, and what buyers live through. Keep your promises so the cycle works for you.
Try this: Collect one thing a customer said about you and use it in place of your own claim.
We say: .
Others say: .
Customers live through: .
The gap to fix: .
Put it to work
Side quests built from the same playbook:
Common questions
What is Levels of Authority?
Three levels shape your brand, weakest to strongest: what you say, what others say, and what buyers live through. Keep your promises so the cycle works for you.
How do I use Levels of Authority in my business?
Collect one thing a customer said about you and use it in place of your own claim.
Where does Levels of Authority come from?
It is summarized from $100M Playbook – Branding, in our own words. It belongs to the Brand part of the Hormozi Game Codex.
More Brand frameworks
Turn frameworks into progress
Hormozi Game walks your real business through 10 levels and 80 quests. Free, no account needed.