Brand$100M Playbook – Branding 📕 Original resources

Reach, Influence, Direction

Reach is how many people know you. Influence is how much seeing you changes what they do. Direction is whether it pulls them toward you or away.

Try this: Rate your brand high or low on reach and influence — which one needs work?

Fill in the blanks

Reach: .
Influence: .
Direction: mostly , because .

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Common questions

What is Reach, Influence, Direction?

Reach is how many people know you. Influence is how much seeing you changes what they do. Direction is whether it pulls them toward you or away.

How do I use Reach, Influence, Direction in my business?

Rate your brand high or low on reach and influence — which one needs work?

Where does Reach, Influence, Direction come from?

It is summarized from $100M Playbook – Branding, in our own words. It belongs to the Brand part of the Hormozi Game Codex.

More Brand frameworks

Levels of AuthorityThree levels shape your brand, weakest to strongest: what you say, what others say, and what buyers live through. Keep your promises so the cycle works for you.$100M Playbook – BrandingThe Bouquet MetaphorA brand is a bouquet of products, values, experiences and people. Narrow it, broaden it, or shift it — and drown out one bad flower with lots of good ones.$100M Playbook – BrandingBranding Is PairingBranding means linking your business with things your ideal customers already like.$100M Playbook – BrandingFive Market DirectionsTo grow your market, move up (bigger buyers), down (smaller), adjacent, broader or narrower. Each move changes your brand, so make sure you gain more than you lose.$100M Playbook – BrandingFour Steps to Build a BrandKnow your ideal customer, learn what they like, associate with it, and tune those associations for profit.$100M Playbook – Branding

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