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Offer Fatigue

When an offer stops working, change the light stuff first: ad images, then body copy, then the headline wrapper, then length, then the free part, and only last the pricing.

Try this: Before you rebuild a tired offer, swap the ad images and copy and test again.

Fill in the blanks

First we'll swap the . Next we'll rewrite the . Then we'll rename the offer from to .

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Common questions

What is Offer Fatigue?

When an offer stops working, change the light stuff first: ad images, then body copy, then the headline wrapper, then length, then the free part, and only last the pricing.

How do I use Offer Fatigue in my business?

Before you rebuild a tired offer, swap the ad images and copy and test again.

Where does Offer Fatigue come from?

It is summarized from $100M Offers, in our own words. It belongs to the Offers part of the Hormozi Game Codex.

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