Onion of Blame
People dodge a buying choice by blaming three layers: circumstances (time, money, fit), other people (a spouse, past burns), or themselves (fear). Peel one layer at a time.
Try this: Sort your last 10 objections into the three layers and see which one shows up most.
Circumstances: buyers usually say .
Other people: they say .
Themselves: they say .
The layer we hear most is .
Put it to work
Side quests built from the same playbook:
Common questions
What is Onion of Blame?
People dodge a buying choice by blaming three layers: circumstances (time, money, fit), other people (a spouse, past burns), or themselves (fear). Peel one layer at a time.
How do I use Onion of Blame in my business?
Sort your last 10 objections into the three layers and see which one shows up most.
Where does Onion of Blame come from?
It is summarized from $100M Playbook – Closing, in our own words. It belongs to the Sales part of the Hormozi Game Codex.
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