The 5 Horsemen of Retention
Five habits shared by low-churn businesses: track usage, reach out twice a week, send handwritten cards, host regular events, and do exit interviews.
Try this: Start with one: flag anyone whose usage drops and reach out the same day.
We'll start with . does it every .
We'll flag anyone whose drops below .
Put it to work
Side quests built from the same playbook:
Common questions
What is The 5 Horsemen of Retention?
Five habits shared by low-churn businesses: track usage, reach out twice a week, send handwritten cards, host regular events, and do exit interviews.
How do I use The 5 Horsemen of Retention in my business?
Start with one: flag anyone whose usage drops and reach out the same day.
Where does The 5 Horsemen of Retention come from?
It is summarized from $100M Playbook – Retention, in our own words. It belongs to the Retention part of the Hormozi Game Codex.
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