Side Quests · from Level 4

Churn Slayer

Keep customers longer. +5 XP per step.

From LV 4$100M Playbook – Retention

Churn Slayer

Keep customers longer.

▶ Retention Lab

  1. ✎ Fill in the blanks
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    Customers who in their first days stay longer.

  2. ✎ Fill in the blanks
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    Day 1: .
    Day : .
    By day every new customer .

  3. ✎ Fill in the blanks
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    Early win we celebrate: , with . Customers meet each other through .

  4. ✎ Fill in the blanks
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    Annual plan: per year (save or get ), offered .

  5. ✎ Fill in the blanks
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    Everyone who cancels gets a call from asking "". We survey all customers every .

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Frameworks for this quest

Activation PointsThe action or result that predicts a customer will stay. Find it, then onboard everyone toward it.$100M Playbook – RetentionChurn ChecklistFind activation points, onboard to them, reward early wins, connect customers to each other, offer annual plans, and talk to people who cancel.$100M Playbook – RetentionFour-Step Customer JourneyEvery customer should activate, give a testimonial, refer someone, and upgrade — each step with an incentive.$100M Playbook – RetentionThe 5 Horsemen of RetentionFive habits shared by low-churn businesses: track usage, reach out twice a week, send handwritten cards, host regular events, and do exit interviews.$100M Playbook – Retention

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