Level 2 of 9 · Stage 2

LV 2: Advertise

Your rankDoer
Team size1 person
BossThe Feast-or-Famine TwinsNew customers come in waves, then stop.
Clear the level byLet more people know about your stuff — every single day.
0/8 · 0 XP

Stage goal

These go into the Goals & Milestones section of your plan.

Quests

  1. Product+10 XP

    The problemPaying customers expect more and the product is shaky.

    Your moveFix problems by hand for now — whatever makes customers happy, even if it doesn't scale.

    ▶ Offer Forge📜 Fix It Unscalably

    ✎ Write the SOP
    Fill in the blanks

    1. Top complaint: .
    2. Manual fix: .
    3. Check with that it's solved.

  2. Marketing+10 XP

    The problemLead flow keeps starting and stopping.

    Your moveLive by the Rule of 100: advertise every day and double down on what's working.

    ▶ Ad Builder📜 Rule of 100📜 The Core Four

    ✎ Write the SOP
    Fill in the blanks

    1. Daily: 100 on .
    2. Track .
    3. Each week, double .

  3. Sales+10 XP

    The problemYour close rate swings up and down.

    Your moveLock in a repeatable script for booking and closing calls.

    ▶ Nurture Builder📜 CLOSER (sales call method)📜 Acknowledge, Compliment, Ask

    ✎ Write the SOP
    Fill in the blanks

    1. Booking script opener: "".
    2. Closing script steps: .
    3. Close rate now: — goal: .

  4. Customer Service+10 XP

    The problemPaying customers complain more.

    Your moveLearn to calm upset customers, collect testimonials from happy ones, and turn every complaint into a fix.

    ▶ Testimonial Collector📜 Angry Boat📜 Epiphany Script

    ✎ Write the SOP
    Fill in the blanks

    1. Upset customer: listen, say "", fix .
    2. Happy customer: ask for a testimonial on .
    3. Complaint log in , reviewed .

  5. Tech+10 XP

    The problemNo budget for software.

    Your moveRun on free suites and trials: a website, hosting and a starter CRM or point of sale.

    ▶ Scaling Scorecard

    ✎ Write the SOP
    Fill in the blanks

    1. Website: .
    2. Hosting: .
    3. CRM or point of sale: .

  6. Recruiting+10 XP

    The problemPart-timers can't keep up.

    Your moveMove your best part-timers to full-time, or post the job publicly — with clear expectations.

    ▶ Team HQ

    ✎ Write the SOP
    Fill in the blanks

    1. Best part-timer: . Offer full-time from .
    2. Or post the job on .
    3. Expectations: .

  7. HR+10 XP

    The problemFull-time people are treated like contractors.

    Your moveSet up proper employee/contractor paperwork, basic training, schedules and clear responsibilities.

    ▶ Team HQ

    ✎ Write the SOP
    Fill in the blanks

    1. Paperwork: for each person.
    2. Training: .
    3. Schedule and duties shared in .

  8. Finance+10 XP

    The problemYou don't track money or plan for taxes.

    Your moveStart bookkeeping software, set tax money aside, check the bank daily and plan for big expenses.

    ▶ Scaling Scorecard

    ✎ Write the SOP
    Fill in the blanks

    1. Bookkeeping app: .
    2. Set aside of every payment for taxes in .
    3. Check the bank every at .

Codex cards for this level

Rule of 100Do 100 primary advertising actions every day for 100 days — 100 reach-outs, or 100 minutes making content or ads.$100M LeadsThe Core FourFour ways to tell people about anything: warm outreach, posting content, cold outreach and paid ads — warm or cold audience, one-to-one or one-to-many.$100M LeadsMore, Better, NewTo get more leads: do more of what works, then do it better, then do it somewhere new — in that order.$100M LeadsCLOSER (sales call method)The roadmap's named method for running sales calls so closing stops swinging up and down. Your notes name it but don't spell out the letters.$100M Scaling RoadmapAcknowledge, Compliment, AskReply to anyone by acknowledging what they said, complimenting them, then asking a question that steers toward your offer.$100M LeadsAngry BoatThe roadmap's named method for handling upset customers at Level 2. Your notes name it without details.$100M Scaling RoadmapEpiphany ScriptThe roadmap's named script for getting testimonials from happy customers. Your notes name it without details.$100M Scaling RoadmapFix It UnscalablyEarly on, do whatever makes paying customers happy even if it's inefficient. Be valuable first, scalable later.$100M Scaling RoadmapFast Cash PlaysA limited, high-touch, premium offer to your warmest people — current and past customers — run about once a quarter.$100M Playbook – Fast Cash

Common questions

What is Level 2 (Advertise) about?

The main problem at this stage: new customers come in waves, then stop. You move on when you can say: Let more people know about your stuff — every single day.

Who is Level 2 for?

Businesses with a team of 1 person. Your role here is Doer.

How do I clear Level 2?

Finish all 8 quests and you defeat the boss, The Feast-or-Famine Twins. The quests: Fix problems by hand for now — whatever makes customers happy, even if it doesn't scale; Live by the Rule of 100: advertise every day and double down on what's working; Lock in a repeatable script for booking and closing calls; Learn to calm upset customers, collect testimonials from happy ones, and turn every complaint into a fix; Run on free suites and trials: a website, hosting and a starter CRM or point of sale; Move your best part-timers to full-time, or post the job publicly — with clear expectations; Set up proper employee/contractor paperwork, basic training, schedules and clear responsibilities; Start bookkeeping software, set tax money aside, check the bank daily and plan for big expenses.

What is the best tip for Level 2?

Pick the one channel that works and do a lot of it daily. Don't spread out yet.