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The Core Four

Four ways to tell people about anything: warm outreach, posting content, cold outreach and paid ads — warm or cold audience, one-to-one or one-to-many.

Try this: Master one of the four before adding another.

LV 2 AdvertiseLV 7 Categorize

Fill in the blanks

Main channel now: , done .
Next channel to add: , once .

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Common questions

What is The Core Four?

Four ways to tell people about anything: warm outreach, posting content, cold outreach and paid ads — warm or cold audience, one-to-one or one-to-many.

How do I use The Core Four in my business?

Master one of the four before adding another.

Where does The Core Four come from?

It is summarized from $100M Leads, in our own words. It belongs to the Leads part of the Hormozi Game Codex.

At what stage of growth does The Core Four matter most?

In Hormozi Game it shows up at Level 2 (Advertise), Level 7 (Categorize) of the 10-stage roadmap.

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