LeadsAffiliate Blackbook 📕 Original resources
Alex Hormozi Writing Guidelines
Eight copy rules: write very simple, use present tense and active voice, swap adverbs for strong verbs, keep sentences short, say it positively, cut extra words.
Try this: Take one paragraph of your sales copy and cut every word that adds nothing.
Fill in the blanks
Before: ""
After: ""
Common questions
What is Alex Hormozi Writing Guidelines?
Eight copy rules: write very simple, use present tense and active voice, swap adverbs for strong verbs, keep sentences short, say it positively, cut extra words.
How do I use Alex Hormozi Writing Guidelines in my business?
Take one paragraph of your sales copy and cut every word that adds nothing.
Where does Alex Hormozi Writing Guidelines come from?
It is summarized from Affiliate Blackbook, in our own words. It belongs to the Leads part of the Hormozi Game Codex.
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