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Call To Action
A good CTA says exactly what to do and gives a reason to do it now — a real limit, a deadline, or even a fun made-up reason. Clear beats clever.
Try this: Add a plain "do this now, because…" line to the end of your next ad or post.
Fill in the blanks
now, because .
Common questions
What is Call To Action?
A good CTA says exactly what to do and gives a reason to do it now — a real limit, a deadline, or even a fun made-up reason. Clear beats clever.
How do I use Call To Action in my business?
Add a plain "do this now, because…" line to the end of your next ad or post.
Where does Call To Action come from?
It is summarized from $100M Leads, in our own words. It belongs to the Leads part of the Hormozi Game Codex.
More Leads frameworks
The Core FourFour ways to tell people about anything: warm outreach, posting content, cold outreach and paid ads — warm or cold audience, one-to-one or one-to-many.$100M LeadsThree Phases of Paid AdsTrack money, then be willing to lose some while you learn, then print money once you know your numbers.$100M LeadsFive Lead StagesLeads move from not contacted, to contacted, to engaged, to qualified, to sold. Each step happens because you did something. Hiring works the same way.$100M Lost ChaptersWhisper Tease ShoutA three-phase launch: whisper to spark curiosity, tease to show the value and date, then shout with clear calls to act, bonuses and deadlines. Works for any launch.$100M LeadsLead GettersOther people doing the Core Four for you: customers, employees, agencies and affiliates. That's leverage.$100M LeadsFree OffersGive value up front to get the most leads at the lowest cost, then make money on the back end.$100M Lost Chapters
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