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Anchor Upsell

Show a premium option 5 to 10 times your main price first. After the gasp, offer your main offer as the rescue. It feels like a deal, and some still buy the premium.

Try this: Build a premium version you would be happy to deliver, and pitch it first.

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Our top option is for . If that's more than you need, our gets you for .

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Side quests built from the same playbook:

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Common questions

What is Anchor Upsell?

Show a premium option 5 to 10 times your main price first. After the gasp, offer your main offer as the rescue. It feels like a deal, and some still buy the premium.

How do I use Anchor Upsell in my business?

Build a premium version you would be happy to deliver, and pitch it first.

Where does Anchor Upsell come from?

It is summarized from $100M Money Models, in our own words. It belongs to the Money part of the Hormozi Game Codex.

More Money frameworks

The Crazy EightEight ways to make each customer worth more: raise prices, cut delivery cost, and upsell or downsell on frequency, quantity and quality, plus cross-sell.$100M Playbook – Lifetime ValueUltimate Offer StackingLine up one of each offer type — attract, up-front cash, upsell or downsell, continuity — then repeat the loop to keep stacking profit from the same customer.$100M Lost ChaptersWin Your Money BackThey pay now and earn the money back (cash or credit) if they hit a goal, do set actions, or both. Pick actions that are easy to track and that your best customers already do.$100M Money ModelsMenu UpsellTell them what they don't need, then what they do need and how to use it, then ask which of two they prefer, then offer the card on file.$100M Money ModelsFeature DownsellsTake something out, lower the price, and ask "how about now?" Remove what they don't care about first. Seeing what they lose often makes them pick the full offer.$100M Money ModelsPrescription UpsellDon't ask if they want it. Tell them exactly what they need and how to use it with what they bought, like they already own it. Detailed beats vague.$100M Money Models

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