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Put it to work

Side quests built from the same playbook:

🗝 Money Model Mastery

Common questions

What is Menu Upsell?

Tell them what they don't need, then what they do need and how to use it, then ask which of two they prefer, then offer the card on file.

How do I use Menu Upsell in my business?

Write one "you don't need that, you need this" line for your top add-on.

Where does Menu Upsell come from?

It is summarized from $100M Money Models, in our own words. It belongs to the Money part of the Hormozi Game Codex.

More Money frameworks

Feature DownsellsTake something out, lower the price, and ask "how about now?" Remove what they don't care about first. Seeing what they lose often makes them pick the full offer.$100M Money ModelsFour Steps to Picking the Right OfferBefore adding any offer, check four things: right stage, right problem, right way, right time. Timing matters most — offer it when they need it, not when it suits you.$100M Lost ChaptersWin Your Money BackThey pay now and earn the money back (cash or credit) if they hit a goal, do set actions, or both. Pick actions that are easy to track and that your best customers already do.$100M Money ModelsRollover UpsellCredit some or all of what they already paid toward a bigger offer. Keep the new offer at least 4 times the credit. Great for winbacks and upset customers.$100M Money ModelsPrescription UpsellDon't ask if they want it. Tell them exactly what they need and how to use it with what they bought, like they already own it. Detailed beats vague.$100M Money ModelsWaived Fee OfferCharge a big startup fee for month-to-month, or waive it if they commit to a year. Cancel early and the fee comes back. Fees help them start and stay.$100M Money Models

Turn frameworks into progress

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