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What-Who-When Framework

Make ads people care about: What value you give (and the pain you remove), Who notices the change in their life, and When — past, present and future.

Try this: Rewrite one ad line to show how a spouse, boss or friend sees the change.

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Fill in the blanks

What: we remove for good.
Who: their will notice .
When: before, they . Now they . Soon they'll .

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Common questions

What is What-Who-When Framework?

Make ads people care about: What value you give (and the pain you remove), Who notices the change in their life, and When — past, present and future.

How do I use What-Who-When Framework in my business?

Rewrite one ad line to show how a spouse, boss or friend sees the change.

Where does What-Who-When Framework come from?

It is summarized from $100M Leads, in our own words. It belongs to the Leads part of the Hormozi Game Codex.

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