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The Classic Upsell
Your offer solves one problem and creates the next. Sell the fix for that next problem the moment they notice it: you can't have X without Y.
Try this: Finish this line for your offer: "You can't have ___ without ___."
Fill in the blanks
You can't have without ! Add it today for .
Put it to work
Side quests built from the same playbook:
Common questions
What is The Classic Upsell?
Your offer solves one problem and creates the next. Sell the fix for that next problem the moment they notice it: you can't have X without Y.
How do I use The Classic Upsell in my business?
Finish this line for your offer: "You can't have ___ without ___."
Where does The Classic Upsell come from?
It is summarized from $100M Money Models, in our own words. It belongs to the Money part of the Hormozi Game Codex.
More Money frameworks
Money ModelA planned sequence of offers — what, when and how — to get more customers, have them pay more, and pay sooner.$100M Money ModelsThe Crazy EightEight ways to make each customer worth more: raise prices, cut delivery cost, and upsell or downsell on frequency, quantity and quality, plus cross-sell.$100M Playbook – Lifetime ValueCost to Acquire a CustomerEverything it takes to win a new customer — ads, sales pay, tools — divided by new customers.$100M Lost ChaptersFree With Alternate Revenue StreamGive one thing away free and make money on a different thing — either tied to it ("free A if you buy B") or just recommended after.$100M Lost ChaptersContinuity OffersOngoing value for ongoing payments until they cancel. Sell once, get paid again and again. Less cash today, so the playbook puts it last in the sequence.$100M Money ModelsLifetime Gross ProfitAll the gross profit a customer brings in over their whole time with you.$100M Lost Chapters
Turn frameworks into progress
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