Money$100M Lost Chapters 📕 Original resources
Payback Period (PPD)
How long until a new customer's gross profit pays back what you spent to get them. Shorter payback means you can reinvest and grow faster.
Try this: Count the days from first spend to break-even on your last new customer.
Fill in the blanks
A new customer pays back their cost in days.
To cut that to days, we will .
Common questions
What is Payback Period (PPD)?
How long until a new customer's gross profit pays back what you spent to get them. Shorter payback means you can reinvest and grow faster.
How do I use Payback Period (PPD) in my business?
Count the days from first spend to break-even on your last new customer.
Where does Payback Period (PPD) come from?
It is summarized from $100M Lost Chapters, in our own words. It belongs to the Money part of the Hormozi Game Codex.
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