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Pay Less Now or Pay More Later

Offer two paths: start free and pay full price later only if happy (under clear conditions), or pay less today and get extra bonuses. Either way the card is on file.

Try this: Write the one simple, measurable result you can show in your trial window.

Fill in the blanks

Pay later: start free, pay after unless you .
Pay now: plus .

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Side quests built from the same playbook:

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Common questions

What is Pay Less Now or Pay More Later?

Offer two paths: start free and pay full price later only if happy (under clear conditions), or pay less today and get extra bonuses. Either way the card is on file.

How do I use Pay Less Now or Pay More Later in my business?

Write the one simple, measurable result you can show in your trial window.

Where does Pay Less Now or Pay More Later come from?

It is summarized from $100M Money Models, in our own words. It belongs to the Money part of the Hormozi Game Codex.

More Money frameworks

Cost to Acquire a CustomerEverything it takes to win a new customer — ads, sales pay, tools — divided by new customers.$100M Lost ChaptersCustomer-Financed AcquisitionWhen a new customer's first-30-day gross profit beats what it cost to get them (ideally 2×), customers pay for the next customers.$100M Lost ChaptersRules of DownsellingA no is to this offer, not every offer. Treat downsells as trades, personalize instead of pressure, reuse what you have, and never just drop the price.$100M Money ModelsUpsell OffersWhatever you offer next. A good upsell solves the problem the last purchase revealed — and often makes most of the profit.$100M Money ModelsGiveawaysRun a contest for a big grand prize in exchange for contact info. One person wins; everyone else gets a "you qualified" discount on the same thing, with a short deadline.$100M Money ModelsTwo-Step SaleSell something small and cheap first to get their card and a set time. People show up for what they paid for. Then sell the big offer at the second meeting.$100M Lost Chapters

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