Money$100M Lost Chapters 📕 Original resources

Lifetime Gross Profit

All the gross profit a customer brings in over their whole time with you.

Try this: Estimate it: average gross profit per month × average months stayed.

▶ Scaling ScorecardLV 5 Productize

Fill in the blanks

Each customer brings about gross profit a month and stays months, so LTGP ≈ .

Share this: Share on X Share on LinkedIn Share on Facebook

Common questions

What is Lifetime Gross Profit?

All the gross profit a customer brings in over their whole time with you.

How do I use Lifetime Gross Profit in my business?

Estimate it: average gross profit per month × average months stayed.

Where does Lifetime Gross Profit come from?

It is summarized from $100M Lost Chapters, in our own words. It belongs to the Money part of the Hormozi Game Codex.

At what stage of growth does Lifetime Gross Profit matter most?

In Hormozi Game it shows up at Level 5 (Productize) of the 10-stage roadmap.

More Money frameworks

Turn frameworks into progress

Hormozi Game walks your real business through 10 levels and 80 quests. Free, no account needed.

Find my bottleneck Open the map