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Urgency

Limit when people can buy. A real deadline lowers the bar to act now.

Try this: Add a real start date or cohort deadline to your next promotion.

▶ Offer ForgeLV 5 Productize

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Common questions

What is Urgency?

Limit when people can buy. A real deadline lowers the bar to act now.

How do I use Urgency in my business?

Add a real start date or cohort deadline to your next promotion.

Where does Urgency come from?

It is summarized from $100M Offers, in our own words. It belongs to the Offers part of the Hormozi Game Codex.

At what stage of growth does Urgency matter most?

In Hormozi Game it shows up at Level 5 (Productize) of the 10-stage roadmap.

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