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Scarcity
Limit how many can buy (seats, slots, bonuses). Real limits make people decide faster and pay more.
Try this: Only use limits that are true — cap something you genuinely can't scale.
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Common questions
What is Scarcity?
Limit how many can buy (seats, slots, bonuses). Real limits make people decide faster and pay more.
How do I use Scarcity in my business?
Only use limits that are true — cap something you genuinely can't scale.
Where does Scarcity come from?
It is summarized from $100M Offers, in our own words. It belongs to the Offers part of the Hormozi Game Codex.
At what stage of growth does Scarcity matter most?
In Hormozi Game it shows up at Level 5 (Productize) of the 10-stage roadmap.
More Offers frameworks
GuaranteesRisk is the biggest objection. Reverse it with "If you don't get X in Y time, we'll do Z" — unconditional, conditional, or stacked.$100M OffersPremium OffersSell your best offer alone at a high price. You get fewer leads but far more profit per sale and better customers. It needs a truly great offer and a sales process that shows it.$100M Lost ChaptersValue EquationHow valuable an offer feels = (dream outcome × how likely they believe it is) ÷ (how long it takes × how much effort it costs). Raise the top, shrink the bottom.$100M OffersTrim & StackCut delivery ideas that are costly but low-value (or cheap and low-value), keep the high-value ones, and stack them into named bundles worth far more than the price.$100M OffersVirtuous Cycle of PriceHigher prices mean buyers invest more, value it more, get better results, are better clients, and leave you margin to serve them well.$100M OffersOffer FatigueWhen an offer stops working, change the light stuff first: ad images, then body copy, then the headline wrapper, then length, then the free part, and only last the pricing.$100M Offers
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