Workshop

Nurture Builder

Most sales come from follow-up. Fill in the blanks for each message, paste it into your sequence, then copy the whole thing into your email or text tool. Every sequence you write lands in My Plan.

The five lead stages

  1. UncontactedThey do not know you yet. Your job: advertise so they see you.
  2. ContactedYou got their attention. Your job: give them a reason to respond.
  3. EngagedThey showed interest. Your job: learn their problem and if they can pay.
  4. QualifiedThey have a problem you fix and money to fix it. Your job: make the offer.
  5. SoldThey paid. Now deliver, then go for reviews, referrals and the next sale.
Sequence

9-Word Email

Use when: Your list has gone quiet and you want to find who is still interested.
Goal: Wake up old leads with one short, plain question. Whoever replies gets a call first.

📜 9-Word Email

  1. Day 0 · Email
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    Are you still looking to ?

  2. When they reply · Email
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    Great to hear from you, ! What's the biggest thing in the way of right now?

  3. Day 1 after reply · Call
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    Hi , it's . You mentioned . Got a few minutes to see if we can help?

Sequence

Push To Consult

Use when: You have a limited offer that sells best on a 1-on-1 call.
Goal: Fill the calendar inside one week, adding a fresh bonus with each message.

📜 Push To Consult Sequence

  1. 7 days out · SMS
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    Hey , something big is coming to your inbox tomorrow. Keep an eye out.

  2. 6 days out · Email
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    Introducing : , and . Only spots. Book your call here:

  3. 5 days out · Email
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    Quick recap in case you missed it: gets you . Book now and you also get .

  4. 3 days out · SMS
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    Update: spots are gone, left. First come, first served. Reply YES to grab a call time.

  5. 2 days out · Email
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    Only spots remain. Everyone who books now also gets , so you can .

  6. 24 hours out · Email
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    Last call. A few hours left. Booking today adds our best bonus: . Grab a time:

  7. 12 hours out · SMS
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    is sold out. Thank you! We'll let you know when spots open again.

Sequence

Push To Automated Checkout

Use when: You have a limited offer people can buy online without a call.
Goal: Build tension for a few days, then open the cart to everyone at once.

📜 Push To Automated Checkout Sequence

  1. 5 days out · SMS
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    Heads up, : something big is coming to your inbox tomorrow.

  2. 4 days out · Email
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    Meet : , and . Only available.

  3. 2 days out · Email
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    The cart opens in 48 hours. First come, first served. Mark on your calendar.

  4. 24 hours out · Email
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    Tomorrow we open , and early buyers get . Set an alarm. We expect to sell out fast.

  5. 60 minutes out · SMS
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    One hour until opens, ! Set an alarm and have your payment method ready.

  6. Cart opens · SMS
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    We're open! Grab here: . The first buyers also get .

  7. 6 hours after · Email
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    Only left. Buy before it closes and we'll add .

  8. 12 hours after · SMS
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    is sold out! Missed it? Reply WAITLIST and we'll save you the next spot that opens.

Sequence

Decision Maker Sequence

Use when: A qualified prospect says they need to ask a spouse or partner first.
Goal: Help them ask for support, not permission. Stop as soon as they say yes.

📜 Decision Maker Sequence

  1. Question 1 · Call
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    Totally fair. Let me ask: what if says no? What would you do then?

  2. Question 2 · Call
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    What part do you think they'd push back on? The price, the , or me?

  3. Question 3 · Call
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    Is happy with how is going now? Then why would they stop you from fixing it?

  4. Question 4 · Call
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    It's your . Don't ask them for permission, ask them for support. Want to start today and tell them why?

  5. If still no · Call
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    No problem. Let's lock your spot today and hold the payment for days so you two can talk.

Sequence

Winback Campaign

Use when: A past customer has not bought in 6 months or more.
Goal: Offer credit from what they paid before toward a bigger offer if they come back.

📜 Winback Campaign

  1. Day 0 · Call
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    Hi , it's from . I'd like to give you some of your money back. Got a minute?

  2. Same call · Call
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    How is going? As a thank-you, I can give you in credit toward . Would that interest you?

  3. Day 1 · SMS
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    Great talking, ! Your credit toward is good until . Reply YES to use it.

  4. Day 3 · Email
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    , here's what people like you got from : . Your credit ends .

  5. Day 7 · SMS
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    Last reminder: your credit ends tonight. Want me to set it up for you?

Sequence

BAMFAM

Use when: Any time a call or appointment is about to end.
Goal: Book the next meeting before this one ends, so you always get another chance to help and sell.

📜 BAMFAM

  1. End of meeting · Call
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    Before we hop off, let's set our next chat so we can . Does at work?

  2. Right after · SMS
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    Thanks, ! You're booked for at . We'll cover .

  3. Day before · SMS
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    Quick reminder: we talk tomorrow at about . See you then!

Sequence

Appointment Reminders

Use when: A lead just booked a call or visit.
Goal: Mix automated and personal reminders so more booked leads show up.

📜 Lead Nurture Cadence

  1. Right after booking · SMS
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    (Automated) You're booked with on at . We'll call from .

  2. 24 hours before · Email
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    (Automated) See you tomorrow at , ! Here's what to expect: .

  3. Night before · SMS
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    Hey , it's . Looking forward to tomorrow! Quick question: what's your number one goal for ?

  4. Morning of · SMS
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    Morning! Still good for today? I've got ready for you.

  5. 3 hours before · SMS
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    (Automated) Reminder: your call with is at today.

  6. 1 hour before · Call
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    Hi , it's . Just making sure you're set for . Anything you need before we talk?

Sequence

Pull Appointments Forward

Use when: A lead booked a slot a few days out.
Goal: Confirm and qualify them, then move the call sooner, ideally to right now.

📜 Pull Appointments Forward

  1. Within 5 minutes · Call
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    Hi , it's from . I saw you booked for . Just confirming a few details. Is now a bad time?

  2. Same call · Call
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    So you're a looking to , and is in the way. What have you tried so far?

  3. Same call · Call
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    Good news: I think we can help. Better news: a spot opened up at today, unless right now works?

  4. If no answer · SMS
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    Hi , here about your . A spot opened at . Want it?

  5. Before handoff · SMS
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    , meet . They've helped . You two are set for .