Money$100M Lost Chapters 📕 Original resources
Cost to Acquire a Customer
Everything it takes to win a new customer — ads, sales pay, tools — divided by new customers.
Try this: Add up last month's acquisition costs and divide by new customers.
▶ Scaling ScorecardLV 5 Productize
Fill in the blanks
Last month we spent on ads, sales and tools and won customers, so CAC ≈ .
Common questions
What is Cost to Acquire a Customer?
Everything it takes to win a new customer — ads, sales pay, tools — divided by new customers.
How do I use Cost to Acquire a Customer in my business?
Add up last month's acquisition costs and divide by new customers.
Where does Cost to Acquire a Customer come from?
It is summarized from $100M Lost Chapters, in our own words. It belongs to the Money part of the Hormozi Game Codex.
At what stage of growth does Cost to Acquire a Customer matter most?
In Hormozi Game it shows up at Level 5 (Productize) of the 10-stage roadmap.
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