Upsell Offers
Whatever you offer next. A good upsell solves the problem the last purchase revealed — and often makes most of the profit.
Try this: Ask: right after buying, what do customers struggle with next?
▶ Money Model BuilderLV 5 Productize
Common questions
What is Upsell Offers?
Whatever you offer next. A good upsell solves the problem the last purchase revealed — and often makes most of the profit.
How do I use Upsell Offers in my business?
Ask: right after buying, what do customers struggle with next?
Where does Upsell Offers come from?
It is summarized from $100M Money Models, in our own words. It belongs to the Money part of the Hormozi Game Codex.
At what stage of growth does Upsell Offers matter most?
In Hormozi Game it shows up at Level 5 (Productize) of the 10-stage roadmap.
More Money frameworks
Continuity Discount OffersGive free time when they commit to a longer term. Add it up front, at the end, spread over time, or after the first payments. Extend the term instead of shrinking it.$100M Money ModelsFeature DownsellsTake something out, lower the price, and ask "how about now?" Remove what they don't care about first. Seeing what they lose often makes them pick the full offer.$100M Money ModelsTrial With PenaltyOffered last, after a no: start free if they follow your rules, and pay small fees only when they don't. Always get a card. Rules match what great customers do.$100M Money ModelsPay Less Now or Pay More LaterOffer two paths: start free and pay full price later only if happy (under clear conditions), or pay less today and get extra bonuses. Either way the card is on file.$100M Money ModelsFour Steps to Picking the Right OfferBefore adding any offer, check four things: right stage, right problem, right way, right time. Timing matters most — offer it when they need it, not when it suits you.$100M Lost ChaptersGiveawaysRun a contest for a big grand prize in exchange for contact info. One person wins; everyone else gets a "you qualified" discount on the same thing, with a short deadline.$100M Money Models Turn frameworks into progress
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