Money$100M Money Models 📕 Get the book
Decoy Offer
Advertise a basic, cheap version. When leads show up, put a far better premium version right beside it and ask which will get them the best result.
Try this: Strip your offer down to a bare-bones decoy and list what the premium adds.
Fill in the blanks
Basic: for .
Premium: for , which adds .
Put it to work
Side quests built from the same playbook:
Common questions
What is Decoy Offer?
Advertise a basic, cheap version. When leads show up, put a far better premium version right beside it and ask which will get them the best result.
How do I use Decoy Offer in my business?
Strip your offer down to a bare-bones decoy and list what the premium adds.
Where does Decoy Offer come from?
It is summarized from $100M Money Models, in our own words. It belongs to the Money part of the Hormozi Game Codex.
More Money frameworks
Continuity Bonus OffersGive a great bonus, often worth more than the first payment, if they join today. Advertise the bonus, not the membership. Keep it related to your core offer.$100M Money ModelsThe Crazy EightEight ways to make each customer worth more: raise prices, cut delivery cost, and upsell or downsell on frequency, quantity and quality, plus cross-sell.$100M Playbook – Lifetime ValueWin Your Money BackThey pay now and earn the money back (cash or credit) if they hit a goal, do set actions, or both. Pick actions that are easy to track and that your best customers already do.$100M Money ModelsFeature DownsellsTake something out, lower the price, and ask "how about now?" Remove what they don't care about first. Seeing what they lose often makes them pick the full offer.$100M Money ModelsFree Pick Your PriceMarket it as free, then at checkout let them choose what to pay. Add bonuses at small, medium and large levels. Explain the setup at the start so it isn't awkward.$100M Lost ChaptersThe Classic UpsellYour offer solves one problem and creates the next. Sell the fix for that next problem the moment they notice it: you can't have X without Y.$100M Money Models
Turn frameworks into progress
Hormozi Game walks your real business through 10 levels and 80 quests. Free, no account needed.