Proof Checklist
Proof works best when it compares: before vs after, them vs people like the buyer — moving prospects from doubt to "this works."
Try this: Collect one before-and-after from a real customer this week.
▶ Testimonial CollectorLV 1 Monetize
Proof we have: .
Proof we'll collect next: from by .
Put it to work
Side quests built from the same playbook:
Common questions
What is Proof Checklist?
Proof works best when it compares: before vs after, them vs people like the buyer — moving prospects from doubt to "this works."
How do I use Proof Checklist in my business?
Collect one before-and-after from a real customer this week.
Where does Proof Checklist come from?
It is summarized from $100M Playbook – Proof Checklist, in our own words. It belongs to the Sales part of the Hormozi Game Codex.
At what stage of growth does Proof Checklist matter most?
In Hormozi Game it shows up at Level 1 (Monetize) of the 10-stage roadmap.
More Sales frameworks
Turn frameworks into progress
Hormozi Game walks your real business through 10 levels and 80 quests. Free, no account needed.