Sales$100M Playbook – Closing 📕 Original resources

Three Buckets of Prospects

Ads split people into yes, no and maybe. Yeses buy anyway. Noes are an ad problem. The money is in the maybes, so that's who you train to close.

Try this: Sort last month's calls into yes, no and maybe, then study the maybes.

Fill in the blanks

Our maybes worry most about and .
We help them decide by .

Share this: Share on X Share on LinkedIn Share on Facebook

Put it to work

Side quests built from the same playbook:

🗝 Closer's Gauntlet

Common questions

What is Three Buckets of Prospects?

Ads split people into yes, no and maybe. Yeses buy anyway. Noes are an ad problem. The money is in the maybes, so that's who you train to close.

How do I use Three Buckets of Prospects in my business?

Sort last month's calls into yes, no and maybe, then study the maybes.

Where does Three Buckets of Prospects come from?

It is summarized from $100M Playbook – Closing, in our own words. It belongs to the Sales part of the Hormozi Game Codex.

More Sales frameworks

Closing After a "No"Most closing happens after the first no. On-the-fence buyers lack the power to decide — help them decide, either way.$100M Playbook – ClosingThroughputThe share of engaged leads who actually show up: booking rate × show rate.$100M Playbook – Lead NurtureLead Nurture CadenceReach new leads fast and often in their first week, and remind booked leads several times before the call.$100M Playbook – Lead NurtureMoney ClosesMoney objections come in four flavors: not enough value, can't afford it, others charge less, or haggling. "Too pricey" usually means "value too low."$100M Playbook – ClosingCLOSER (sales call method)The roadmap's named method for running sales calls so closing stops swinging up and down. Your notes name it but don't spell out the letters.$100M Scaling RoadmapBAMFAMBook-A-Meeting-From-A-Meeting: never end a meeting without booking the next one, with a clear why and when. More meetings means more chances to sell.$100M Money Models

Turn frameworks into progress

Hormozi Game walks your real business through 10 levels and 80 quests. Free, no account needed.

Find my bottleneck Open the map