Money$100M Money Models 📕 Get the book
Unselling
Tell customers what they don't need and cross it off. The trust you earn makes it easy to sell what they do need.
Try this: On your next sale, point out one thing the customer can skip.
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Most customers don't need , so we'll tell them that. Then we'll recommend .
Put it to work
Side quests built from the same playbook:
Common questions
What is Unselling?
Tell customers what they don't need and cross it off. The trust you earn makes it easy to sell what they do need.
How do I use Unselling in my business?
On your next sale, point out one thing the customer can skip.
Where does Unselling come from?
It is summarized from $100M Money Models, in our own words. It belongs to the Money part of the Hormozi Game Codex.
More Money frameworks
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