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Three Stages of a Money Model

Build your offers in order: first get cash (attraction), then more cash (upsells and downsells), then the most cash (continuity). Add one offer at a time so each stage pays for the next.

Try this: Write down which stage you are in now and the one offer you will add next.

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Fill in the blanks

Right now we are in Stage .
Our next offer is and it will .

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Side quests built from the same playbook:

🗝 Money Model Mastery

Common questions

What is Three Stages of a Money Model?

Build your offers in order: first get cash (attraction), then more cash (upsells and downsells), then the most cash (continuity). Add one offer at a time so each stage pays for the next.

How do I use Three Stages of a Money Model in my business?

Write down which stage you are in now and the one offer you will add next.

Where does Three Stages of a Money Model come from?

It is summarized from $100M Money Models, in our own words. It belongs to the Money part of the Hormozi Game Codex.

More Money frameworks

Waived Fee OfferCharge a big startup fee for month-to-month, or waive it if they commit to a year. Cancel early and the fee comes back. Fees help them start and stay.$100M Money ModelsLifetime Gross ProfitAll the gross profit a customer brings in over their whole time with you.$100M Lost ChaptersThree Ways to GrowThere are only three: more customers, more per purchase, more purchases over time.$100M OffersDiscount OffersSmall discounts barely move people; big ones (half off or more) do. Discount one slice of your offer, never the core thing, so buyers don't learn to wait for sales.$100M Lost ChaptersRules of DownsellingA no is to this offer, not every offer. Treat downsells as trades, personalize instead of pressure, reuse what you have, and never just drop the price.$100M Money ModelsThe Classic UpsellYour offer solves one problem and creates the next. Sell the fix for that next problem the moment they notice it: you can't have X without Y.$100M Money Models

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