Money Model
A planned sequence of offers — what, when and how — to get more customers, have them pay more, and pay sooner.
Try this: Sketch your sequence: attraction → upsell → downsell → continuity.
▶ Money Model BuilderLV 5 Productize
Common questions
What is Money Model?
A planned sequence of offers — what, when and how — to get more customers, have them pay more, and pay sooner.
How do I use Money Model in my business?
Sketch your sequence: attraction → upsell → downsell → continuity.
Where does Money Model come from?
It is summarized from $100M Money Models, in our own words. It belongs to the Money part of the Hormozi Game Codex.
At what stage of growth does Money Model matter most?
In Hormozi Game it shows up at Level 5 (Productize) of the 10-stage roadmap.
More Money frameworks
Continuity Discount OffersGive free time when they commit to a longer term. Add it up front, at the end, spread over time, or after the first payments. Extend the term instead of shrinking it.$100M Money ModelsDiscount OffersSmall discounts barely move people; big ones (half off or more) do. Discount one slice of your offer, never the core thing, so buyers don't learn to wait for sales.$100M Lost ChaptersAttraction OffersOffers that turn strangers into buyers with something free or cheap. The goal is to win the customer and collect enough cash up front to pay for getting the next one.$100M Money ModelsLifetime Gross ProfitAll the gross profit a customer brings in over their whole time with you.$100M Lost ChaptersUltimate Offer StackingLine up one of each offer type — attract, up-front cash, upsell or downsell, continuity — then repeat the loop to keep stacking profit from the same customer.$100M Lost ChaptersFour Steps to Picking the Right OfferBefore adding any offer, check four things: right stage, right problem, right way, right time. Timing matters most — offer it when they need it, not when it suits you.$100M Lost Chapters Turn frameworks into progress
Hormozi Game walks your real business through 10 levels and 80 quests. Free, no account needed.
Find my bottleneck Open the map