Money$100M Playbook – Pricing 📕 Original resources

Round Up

Change prices ending in 7 to 9, and add .99 to fees. The playbook saw no drop in sales. Skip it for luxury goods, which use round numbers.

Try this: Rewrite your price list with 9s and .99s for new customers.

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Side quests built from the same playbook:

🗝 Pricing Power-Up

Common questions

What is Round Up?

Change prices ending in 7 to 9, and add .99 to fees. The playbook saw no drop in sales. Skip it for luxury goods, which use round numbers.

How do I use Round Up in my business?

Rewrite your price list with 9s and .99s for new customers.

Where does Round Up come from?

It is summarized from $100M Playbook – Pricing, in our own words. It belongs to the Money part of the Hormozi Game Codex.

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